If you want to know about the latest Instagram marketing trends, then you are at the right place. In this article, I will share trends you need to apply to the account that can gauge you with increasing revenue, followers, and engagement. Firms try to stay on top of their marketing activities to achieve a competitive advantage.
Instagram has more than one billion active users, which makes it a lucrative platform for firms to adopt new marketing trends. There is intense competition for creative content as marketers try to engage consumers so that their thumb stops at their posts while scrolling. You can get more followers on Instagram by adopting these innovative marketing trends.
Link stickers allow you to post interactive stories, and when you click on the sticker, it redirects you to the website. It comes in a rectangular box with URL text on it. Did you know that you can change the sticker box color and customize its URL text as your choice? Previously, Instagram had swipe-up features for stories, which is way more effective in fulfilling user engagement objectives. The Instagram story feature also allows you to share cross-post content on different platforms, such as Facebook.
Lately, Instagram has reformed itself into a shopping platform. Marketers are using the platform as an eCommerce channel to gather more sales. In 2019, Instagram rolled out a story feature that allowed marketers to put up a cart icon on their selling products. It brought about impulsive purchase patterns as consumers could directly click on the item they want to buy and redirect towards the website. Marketers can use this feature, as 400 million users use the story feature daily.
In a recent discovery, Instagram has made a tool that allows influencers and brands to connect and collaborate. It also allows influencers to add brands to their preferred brand partner list. This shall allow brands to find the best-fit influencer when they look forward to influencer marketing. Similarly, the “partnership messages” tab can be found in direct messages, where brands and influencers can engage in a conversation with each other. If you are a brand, you should explore this branded content feature.
Use of Instagram Link Stickers
Link stickers allow you to post interactive stories, and when you click on the sticker, it redirects you to the website. It comes in a rectangular box with URL text on it. Did you know that you can change the sticker box color and customize its URL text as your choice? Previously, Instagram had swipe-up features for stories, which is way more effective in fulfilling user engagement objectives. The Instagram story feature also allows you to share cross-post content on different platforms, such as Facebook.
Instagram Shopping Feature
Lately, Instagram has reformed itself into a shopping platform. Marketers are using the platform as an eCommerce channel to gather more sales. In 2019, Instagram rolled out a story feature that allowed marketers to put up a cart icon on their selling products. It brought about impulsive purchase patterns as consumers could directly click on the item they want to buy and redirect towards the website. Marketers can use this feature, as 400 million users use the story feature daily.
Branded Content
In a recent discovery, Instagram has made a tool that allows influencers and brands to connect and collaborate. It also allows influencers to add brands to their preferred brand partner list. This shall allow brands to find the best-fit influencer when they look forward to influencer marketing. Similarly, the “partnership messages” tab can be found in direct messages, where brands and influencers can engage in a conversation with each other. If you are a brand, you should explore this branded content feature.
High-Quality Content
Last but not least, content matters a lot on social media platforms. Marketers are engaging in war-type situations with each other in order to come up with out-of-the-box content that grabs the viewer’s attention. This shall be the essential part of your social media marketing strategy as it shall depict brand image and perceptions in the minds of consumers. The content should be authentic and should follow the current trend as it would attract more viewers. Marketers need to develop a brand story throughout their content, as it will bring about more loyal consumers. Similarly, at the same time, high-quality content needs to be delivered so that the brand can establish its footings. Do you think you can succeed on Instagram without engaging or creative content?
